Avon Tyres has confirmed its sponsorship of the Bloodhound Project, an educational initiative aiming to set a new 1000 mph land speed record, and inspire kids to study science in the process. The manufacturer will provide tyres for support vehicles in forthcoming desert tests.
As part of its partnership with Adidas, German tyre manufacturer Continental organised an attempt to break the 50-metre world record for uphill running to demonstrate the performance of shoe soles featuring its tyre technology.
London is set to introduce an autonomous electric shuttle bus featuring Michelin’s Acorus flexible wheels. Designed to help navigate bumpy city roads, this technology promises to provide a smoother ride for commuters.
Korean tyre manufacturer Hankook has just launched its biennial “Design Innovation” project to create future concept tyres. 10 students will participate with the hope of being chosen by Hankook to represent the brand.