Record year for Bridgestone on the original equipment market
Bridgestone announces that it is already a record year for original fitments on new vehicles. In 2018, more than 100 of the brand’s fitments have been approved by different car manufacturers in Europe.
R&D investment pays off
45 approved fitments. This is what Bridgestone and its OEM division have announced for 2018. At present, the tyre manufacturer equips 15 different new vehicles such as the Ferrari Portofino, Porsche Cayenne, Mercedes A-Class and C-Class, Audi A1, A6, A7 and Q2, Volkswagen Touareg, T-Roc, Tiguan and Polo, Opel Insignia, Renault Megane RS and BMW i3s and X3.
An opportunity that results from Bridgestone’s decision to invest in Research and Development. By proposing tailor-made tyres to manufacturers with high expectations, it is easier for the Japanese tyre manufacturer to sign prestigious partnerships. Bridgestone also incorporates technologies such as its Run-Flat technology, to allow drivers to continue driving safely in the event of a puncture. A technology that does not leave manufacturers indifferent and which is now available on several Lexus, Mercedes and Ferrari vehicles. Audi and Opel, more focused on ride comfort and minimising in-vehicle noise, have found the solution with the B-Silent technology and have equipped their different vehicles. In the same way, Bridgestone has proposed tyres suitable for electrical vehicles to BMW and which are now used on the recently launched i3s.
For the rest of the year, Bridgestone says more original fitments are to come for leading manufacturers. “We are creating new tyres that are more efficient and better adapted to vehicles than ever before”, said Mark Tejedo, VP of Original Equipment at Bridgestone EMEA. What promises several new partnerships for the Japanese tyre manufacturer who announces 60 additional fitments before the end of 2018.