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P Zero World Dubai: after Los Angeles, Munich and Monaco, Pirelli opens in Dubai

Pirelli has opened its fourth very high-end fitting centre, P Zero World, in Dubai in the United Arab Emirates.

Pirelli P Zero World: a new luxury tyre centre opens in Dubai

The Pirelli P Zero World waiting room in Dubai has a life-size Formula Pirelli simulator. © Pirelli

A new prestigious location for Pirelli

Dubai, the capital of excess, where police can drive around in a Lamborghini Aventador, a Bentley Continental GT or a Ferrari FF; very high performance vehicles which are at the heart of Pirelli’s business. The Italian tyre manufacturer has effectively chosen the United Arab Emirates to open its fourth P Zero World. After Los Angeles, Munich and Monaco, the Italian tyre manufacturer is moving to the Middle East, a region of the world where sales of luxury cars continue to increase.

Pirelli P Zero World in Dubai: sports tyres and the brands calendar on show

© Pirelli

A very high-end maintenance centre

This new store wants to attract owners of prestigious vehicles. The workshop meets their expectations and promises an exceptional treatment of tyres and wheels: state of the art machinery can automatically mount tyres in a few minutes with no risk of damaging the rims, and align and balance wheels to avoid any problem on the road. An expert is also available to give advice on different vehicles, tyre management and even suggestions when it comes to track driving.

Pirelli P Zero World: a new luxury tyre centre opens in Dubai

© Pirelli

During this time, customers can enjoy the Pirelli showroom: photos from the famous calendar surround the Italian manufacturer’s ranges of tyres for cars and motorbikes. Other products from the Pirelli Design range are also on show as well as a life-size Formula 1 simulator.

 “P Zero World is the jewel in the crown of our retail strategy”, said Gaetano Trezza, Pirelli’s Head of Trade & Operative Marketing. “It is a place where clients can discover our brand, exclusive products, and services at the highest level in a unique context. Furthermore, customers get the chance to find out more about our partner brands, which helps us to create an atmosphere that sets P Zero World apart from any other tyre facility”.

Next step for Pirelli is the opening of P Zero World in Melbourne, Australia.

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