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A new species discovered in Michelin’s Ouro Verde reserve

Researchers at Michelin’s Ouro Verde ecological reserve in Bahia have discovered a new insect species, unknown until now. This is good news in these difficult times for the biodiversity of our planet.

Michelin Ouro Verde biodiversity: a new species discovered in Bahia

The Askola Michelin, a new insect found by researchers for the Michelin Ouro Verde programme © Michelin

What is the new insect species discovered?

The Michelin group has announced that a new living species has been discovered in its Ouro Verde (Green Gold) ecological reserve in Bahia, Brazil. On-site scientists identified a new insect species while carrying out studies to preserve biodiversity. Named “Askola Michelin”, this recently found family of insects offers hope that biodiversity, which is currently in danger on our Earth, can be restored.

“The presence of this mayfly is an indicator of the quality of the water in our reserve since it can only survive in very pure waters”, said Kevin Flesher, Head of the Michelin Ecological Reserve.

Already known for its technological innovations dedicated to sustainable mobility, once again Michelin proves its desire, with help from researchers from UFBA (Federal University of Bahia) and UESC (University of the State of Santa Cruz), to protect ecosystems.

What is Michelin’s Ouro Verde ecological reserve used for?

Michelin Ouro Verde is a research, development and sustainable economy programme launched by the French tyre manufacturer in 2003. It focuses on the problem of manufacturing tyres from natural rubber while striking a balance with environmental sustainability, social development and economic growth. It is an ecological reserve, covering more than 3,000 hectares, which is home to a rich and protected ecosystem but unfortunately under threat.

In real terms, Michelin’s Ouro Verde is committed to this cause through the restoration of the primary forest damaged by human activity, scientific research on rubber trees, and transferring land and rubber tree cultivation expertise to local populations.

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