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A new species discovered in Michelin’s Ouro Verde reserve

Researchers at Michelin’s Ouro Verde ecological reserve in Bahia have discovered a new insect species, unknown until now. This is good news in these difficult times for the biodiversity of our planet.

Michelin Ouro Verde biodiversity: a new species discovered in Bahia

The Askola Michelin, a new insect found by researchers for the Michelin Ouro Verde programme © Michelin

What is the new insect species discovered?

The Michelin group has announced that a new living species has been discovered in its Ouro Verde (Green Gold) ecological reserve in Bahia, Brazil. On-site scientists identified a new insect species while carrying out studies to preserve biodiversity. Named “Askola Michelin”, this recently found family of insects offers hope that biodiversity, which is currently in danger on our Earth, can be restored.

“The presence of this mayfly is an indicator of the quality of the water in our reserve since it can only survive in very pure waters”, said Kevin Flesher, Head of the Michelin Ecological Reserve.

Already known for its technological innovations dedicated to sustainable mobility, once again Michelin proves its desire, with help from researchers from UFBA (Federal University of Bahia) and UESC (University of the State of Santa Cruz), to protect ecosystems.

What is Michelin’s Ouro Verde ecological reserve used for?

Michelin Ouro Verde is a research, development and sustainable economy programme launched by the French tyre manufacturer in 2003. It focuses on the problem of manufacturing tyres from natural rubber while striking a balance with environmental sustainability, social development and economic growth. It is an ecological reserve, covering more than 3,000 hectares, which is home to a rich and protected ecosystem but unfortunately under threat.

In real terms, Michelin’s Ouro Verde is committed to this cause through the restoration of the primary forest damaged by human activity, scientific research on rubber trees, and transferring land and rubber tree cultivation expertise to local populations.


How tyre brands are fighting global warming?

At a time when environmental problems are a focus of concern, companies and consumers are looking for sustainable ecological solutions to minimise damage. Tyres are a part of this. The production of tyres uses both natural and chemical resources. So, how can tyre manufacturers reduce their environmental footprint? What is the commitment of tyre manufacturers for green growth?

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Tubeless tyres are tyres without an inner tube which have been widely adopted since they were first invented more than 90 years ago. Here is what you need to know about the standard equipment on new cars.

Awards for airless tyre Michelin Uptis

At the beginning of 2019, Michelin unveiled a puncture-proof tyre called Uptis (Unique Puncture-proof Tire System), a prototype that was developed thanks to the French tyre manufacturer’s involvement in Research and Development. Michelin has received three awards for its innovation which promotes driver safety, savings and sustainable mobility.

2020 Pirelli Calendar is “Looking for Juliet”

“Looking for Juliet”, the 47th edition of the Pirelli calendar, draws its inspiration from Shakespeare’s timeless tragedy, “Romeo and Juliet”. Created for the first time by an Italian photographer, Paolo Roversi, the Cal was unveiled at Verona, the city where the drama of the tragedy took place, and more precisely, at the Philharmonic Theatre.