This year, the Festival’s theme was “Peaks of Performance - Motorsport's Game-Changers” and Michelin decided to honour this theme by showcasing several supercars and hypercars.
The line-up included the eco-friendly all-electric Vanda Dendrobium, the Ultima Sports Evolution with a top speed of 240 mph and the Boreas hybrid hypercar, which it is claimed, can produce more than 1000 hp while offering an electric range of 100 km (62 miles). The Boreas hybrid was unveiled by Michelin at the 2017 Le Mans 24 Hours and comes equipped with Pilot Sport Cup 2 or Pilot Sport 4S tyres.
But the Festival’s biggest draw was no doubt the chance to see the Aston Martin Valkyrie complete its first laps in public. Developed in partnership with the Red Bull Advanced Technologies team, this new hypercar has an ultra-light carbon fibre body powered by a 6.5 litre V12 engine producing more than 1000 hp. Michelin has worked alongside Aston Martin for the past 2 years, and motorsports fans had the opportunity to see one of the 150 Aston Martin Valkyries equipped with Michelin PS Cup 2 tyres.
PS4, Porsches and more
The Goodwood Festival of Speed also gave Michelin the opportunity to promote the Limited Edition version of the PS4 S. This tyre, with its velvet-like ‘premium touch’ sidewalls and racing-inspired chequered pattern, also made its debut at Le Mans. The Michelin stand also showcased several superbikes, as well as the Porsche 919 LMP1 which recently won the Le Mans 24 Hours. Thanks to the Project CARS 2 racing game, visitors were able to slip behind the wheel and take a virtual spin in the new Porsche 911 GT3 RS, a few months ahead of the car’s launch in September.