Almost 6 years after tyre labelling was first introduced in Europe, the European Commission proposes to update it and introduce several new parameters. An initiative encouraged by the various market players.
South Korean tyre manufacturer Hankook has presented its new partnership with AS Monaco for the next two seasons of the French Ligue1 championship.
Japanese tyre manufacturer Falken has announced its new sponsorship deal with Spanish football club, Atletico Madrid. For Falken, who has made football sponsoring a priority, this deal completes its European portfolio.
Hankook introduces its new all season tyre: the Kinergy AS EV. Designed for electric vehicles, it promises to provide an ultra-low noise environment while significantly improving urban driving.