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Tyre brands

From concept tyres to events and partnerships. All the latest news from tyre manufacturers.

Michelin presents Vision, a new concept tyre

Michelin’s Vision concept tyre will be airless, biodegradable and customizable
As part of Movin’On 2017, the international summit for sustainable mobility in Montreal, Michelin has unveiled its new concept tyre named “Vision”.

Bridgestone Dueler H/P Sport selected as original equipment on the Alfa Romeo Stelvio 2018

Bridgestone equips the new Alfa Romeo SUV, the Stelvio 2018
Alfa Romeo has selected the Bridgestone Dueler H/P Sport tyre as original equipment for its premium mid-size SUV, the Stelvio 2018.

Tyre manufacturers and football: a premier partnership

Official partnership announced between Mr. Noji, Yokohama and John Terry, Chelsea FC
The football universe, with its global media reach, has provided a showcase for numerous tyre brands, helping them to become household names. Since the early 1990s, and with the arrival of international sponsors in football, tyre manufacturers have established themselves as a benchmark for this type of sponsorship. Capitalising on the image and status associated with the world’s favourite sport, brands have quickly forged partnerships with clubs, as well as with tournaments and associations.

Pirelli Connesso: an app that gives you the real-time status of your tyres

At the Geneva Motor Show 2017, Pirelli presented the Connesso platform. This innovative new system makes it possible to view real-time information on tyres, via a smartphone app.

Goodyear CityCube: a concept tyre for the Toyota i-TRIL

Goodyear CityCube: a concept tyre for the Toyota i-TRIL
Goodyear chose the Geneva International Motor Show to unveil its CityCube tyre. This smart tyre has been specially designed for the Toyota i-TRIL concept car.

IntelliGrip Urban: another concept tyre for Goodyear

Goodyear’s IntelliGrip Urban concept tyre is equipped with internal sensors
After presenting the Eagle 360, the new version of its spherical tyre, Goodyear surprised us with a second unexpected concept: the IntelliGrip Urban. Designed for urban electric vehicle fleets, this tyre could become a reality in the not too distant future.

Eagle 360 Urban: the new version of Goodyear’s concept tyre

The Eagle 360 Urban spherical concept tyre can adapt to all conditions
At the Geneva International Motor Show, Goodyear revealed the latest version of their futuristic concept tyre: the Eagle 360 Urban, developed from the Eagle 360 concept presented last year.

Pirelli calendar: third time for Peter Lindbergh

Uma Thurman poses for Pirelli in the new 2017 calendar
The famous German photographer has wanted to portray women in a different way. For the third time in 20 years, the German photographer Peter Lindbergh has been chosen to shoot the 2017 edition of the famous Pirelli calendar.

Urban Crossover: a prototype tyre for the Lexus UX concept

Goodyear Urban Crossover
Tyre manufacturer Goodyear chose the Paris Motor Show 2016 to present the Urban Crossover, a new prototype tyre specially created for the Lexus UX concept.

Hankook Tire becomes a new sponsor of Real Madrid

Hankook-Real Madrid
The Korean brand has a signed a global partnership contract with the Madrid club which will start in July of this year.
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