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From concept tyres to events and partnerships. All the latest news from tyre manufacturers.

Michelin Track Connect launches a free version for all

Michelin Track Connect: connected tyre solution for amateur and professional drivers
The new version of Track Connect is available with free functions for all. The connected tyre solution has evolved since the first generation was launched two years ago. Michelin wanted a product open to all and in line with the needs of amateur and professional drivers. Let’s take a look at the use of this connected tyres technology with its innovations. What are the 3 new application modes? What car has the Track Connect kit?

Bridgestone enhances tyre safety with Microsoft

Intelligent system for tyre safety by Bridgestone and Microsoft
Tyres brands have placed future mobility at the heart of their projects. The safety of motorists involves the prevention of tread wear and tyre pressure. But not only! The condition of roads used on a daily basis affects damage to the tread, which is often not detected immediately. And, damaged tyres can alter the handling of the vehicle. The real time tyre monitoring system developed by Bridgestone and the Microsoft platform for connected vehicles closes this gap.

Tyre manufacturers of the world: German tyre brands

German tyre manufacturers: what brands coming from Germany?
In our series Tyre Manufacturers of the World, we take a look into the origins of famous international tyre brands. What tyre manufacturers were founded in Germany? What tyre brands are of German origin? Continental, one of the world’s leading tyre manufacturers, proves its quality at each new tyre comparison test. It is also a major group that owns several sub-brands. Discover the list of tyres “made in Germany”.

Motorsport eSports: tyre brands move to virtual races

Tyre brands take to virtual tracks for driving simulator racing
Although tyre manufacturers have been linked with motorsports for a long time through strong partnerships, a new virtual concept has appeared recently. With the professionalisation of gaming and the large number of physical events cancelled in 2020, more and more brands are appearing on virtual tracks in eSports.

Michelin will produce 1 million reusable masks per week

Michelin will produce 1 million reusable masks
Industry giants are joining forces in the fight against coronavirus. Michelin has just announced that 10 of its plants in Europe will join the initiative to produce and supply FFP1 and FFP2 masks.

Goodyear concept tyre for the electric LF-30

Lexus LF-30 concept car equipped with Goodyear concept tyres
Once again, the 2020 Geneva Motor Show was the opportunity to present innovative projects for future mobility. The Lexus LF-30 electric concept car was unveiled during the event fitted with four Goodyear concept tyres designed to build on the innovative features of the luxury car.

Automobile chic by Pirelli and Junya Watanabe at the Paris fashion week

This jacket inspired from motor sports is part of the Pirelli collection at the 2020 fashion week
Pirelli and fashion designer Junya Watanabe Man have presented their 2020 autumn-winter collection at the Paris fashion week. An audacious line of clothing that combines vintage fashion with motor sports.

How tyre brands are fighting global warming?

Ecological footprint tyre brands
At a time when environmental problems are a focus of concern, companies and consumers are looking for sustainable ecological solutions to minimise damage. Tyres are a part of this. The production of tyres uses both natural and chemical resources. So, how can tyre manufacturers reduce their environmental footprint? What is the commitment of tyre manufacturers for green growth?

Are modern car tyres tubeless?

Are modern car tyres tubeless?
Tubeless tyres are tyres without an inner tube which have been widely adopted since they were first invented more than 90 years ago. Here is what you need to know about the standard equipment on new cars.

A new species discovered in Michelin’s Ouro Verde reserve

Michelin Ouro Verde biodiversity: a new species discovered in Bahia
Researchers at Michelin’s Ouro Verde ecological reserve in Bahia have discovered a new insect species, unknown until now. This is good news in these difficult times for the biodiversity of our planet.