Compare tyres and find the best price

Choosing the perfect tyre is easy

Pirelli Track Adrenaline: app to get the most out of P Zero tyres

At the 89th Geneva International Motor Show, Pirelli presented its new connected solution for tyres: Track Adrenaline.

Geneva Motor Show 2019: Pirelli P Zero Track Adrenaline, the app for track tyres, track days and races.

Pirelli Track Adrenaline app for track day fans. © Pirelli

A smartphone app for faster lap times

After the launch of the P Zero Winter and all the announcements related to its sports tyre range, Pirelli unveiled its latest innovation called Track Adrenaline at the Geneva Motor Show. It is the Italian brand’s Cyber division that launched this project based on the progress achieved with the “Cyber Car” app, presented at Geneva last year. With Track Adrenaline, Pirelli brings its technology to the race tracks for the immense pleasure of track day fans. This app connected to tyres can be used as a lap timer and a real time monitoring system for tyre pressures and temperatures.

Geneva Motor Show 2019: Pirelli P Zero Track Adrenaline, the app for sports tyres used for track days

© Pirelli

Track Adrenaline consists or a small electronic box that can be fitted inside the car and which easily connects to a smartphone app and sensors inside Pirelli P Zero Trofeo R tyres. The timer provides accurate lap times, with telemetry data and a real time analysis of each track session. In addition to lap times and split times, the application indicates the maximum and average speeds, acceleration, braking, theoretically ideal laps and comparisons with previous sessions using Track Adrenaline. The powerful GPS unit allows the Track Adrenaline box to offer precise vehicle geolocation and a clear definition of racing lines. With all this data, the app can tell the driver when it’s the right time to warm-up tyres, to push for a flying lap and come into the pits.

Track Adrenaline should be released in July 2019 and will be available for test as part of the upcoming P Zero Experience days.

Video presentation of the Pirelli P Zero Track Adrenaline app:


Automobile chic by Pirelli and Junya Watanabe at the Paris fashion week

Pirelli and fashion designer Junya Watanabe Man have presented their 2020 autumn-winter collection at the Paris fashion week. An audacious line of clothing that combines vintage fashion with motor sports.

How tyre brands are fighting global warming?

At a time when environmental problems are a focus of concern, companies and consumers are looking for sustainable ecological solutions to minimise damage. Tyres are a part of this. The production of tyres uses both natural and chemical resources. So, how can tyre manufacturers reduce their environmental footprint? What is the commitment of tyre manufacturers for green growth?

Are modern car tyres tubeless?

Tubeless tyres are tyres without an inner tube which have been widely adopted since they were first invented more than 90 years ago. Here is what you need to know about the standard equipment on new cars.

A new species discovered in Michelin’s Ouro Verde reserve

Researchers at Michelin’s Ouro Verde ecological reserve in Bahia have discovered a new insect species, unknown until now. This is good news in these difficult times for the biodiversity of our planet.