Pirelli teams up with Puma to design a tyre inspired shoe
The Italian tyre manufacturer has unveiled a new shoe designed with the Puma brand. Inspired by its tyres and motorsports, this shoe known as Replicat-X, completes the Pirelli Design collection.
A new addition to the Pirelli collection
Watches, skis, loudspeakers and now shoes! Pirelli designs much more than tyres and proves it once again. The Italian manufacturer has unveiled its partnership with Puma, referred to as Replicat-X. This “high performance” shoe joins the Pirelli Design range which uses expertise from the tyre field to create, in partnership with other brands, unique products with the Milanese brand’s colours.
Pirelli has chosen to work with Puma for the Replicat-X. Both brands are fairly popular in the motorsports world, especially in Formula 1. Pirelli is the sole tyre supplier whereas Puma, who partners several teams, has just become exclusive retail partner for Formula 1. This is why Replicat-X uses several codes from the world’s biggest motorsport competition. Its rubber sole features the same tread pattern as the Pirelli Cinturato P7 Blue used in Formula 1. The shoe also benefits from this tyre’s performance to provide more grip and control between the foot and the ground. The upper part of the shoe features perforated microfibre suede for optimum comfort.