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Nokian Tyres works towards greener tyres

Finnish tyre manufacturer Nokian Tyres is working hard to make its tyres “greener” and more environmentally friendly. Changes that will allow millions of litres of fuel to be saved on a European scale.

Nokian wants to promote environmentally friendly green tyres

© Nokian Tyres

Large-scale energy savings

Nokian Tyres wants to raise awareness of fuel savings for drivers through the choice of greener tyres. In 5 years, the Finnish tyre manufacturer says that it has reduced the rolling resistance of its tyres by 8%, allowing it to reduce fuel consumption and CO2 emissions. “The 8% reduction in rolling resistance equals the exhaust fumes of 65,000 cars” said Teppo Huovila, Vice-President of Quality and Sustainability at Nokian Tyres. A criteria that is even more important given that, for electric cars, a lower rolling resistance also means a longer driving range.

To continue its demonstration, Nokian Tyres claims that if all passenger cars in Sweden, Norway and Finland used low rolling resistance winter tyres like the Hakkapeliitta R3, savings would be enormous: 300 million litres of fuel and CO2 emissions would decrease by 710,000 tonnes, according to their estimations. A good habit for drivers which could help achieve the EU target to reduce greenhouse gas emissions by 20% by 2020 compared with the levels of 1990. This is the reason why the Finnish brand is working to propose greener tyres. “Our engineers work hard to keep up the good work: our goal is to reduce the rolling resistance of each new tyre generation without compromising safety”, continued M. Huovila. According to Nokian Tyres, more than 90% of its tyres are rated A, B or C on the European tyre label for rolling resistance. This effort allows drivers to drive more economically and greener.

Nokian also took the opportunity to unveil its ecological and societal initiatives. 100% of the waste from its Finnish plant is recycled and 47% of the energy used is produced with renewable energy sources. The company has joined the “Global Platform for Sustainable Natural Rubber” or “GPSNR” which works to improve respect for human rights, prevent land-grabbing, protect biodiversity and water resources, improve yields and increase supply chain transparency.

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