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Michelin celebrates the Michelin Man’s 120th birthday

This year marks the 120th birthday of the legendary Michelin Man, Bibendum to his friends. For the occasion, Michelin will pay tribute to the famous Michelin Man through a temporary exhibition and a collection of special objects.

Bibendum celebrates his 120th birthday

Created in 1898 by Michelin, this year Bibendum celebrates his 120th birthday © Michelin

Bibendum at  Michelin’s Adventure museum

Born in 1898, the Michelin Man has travelled the world for Michelin. Voted best brand logo of the century by the Financial Times in 2000, this year he celebrates his 120th birthday. The perfect opportunity for the Clermont-Ferrand based tyre manufacturer to honour him. For six months, the Michelin Man will be the focus of a temporary exhibition at the Michelin Adventure museum. The Clermont-Ferrand museum will tell the Michelin Man’s story over an area of more than 2000 m². Visitors will be able to discover this emblematic character in all of its historical forms.

A unique Michelin collection for Bibendum

But that’s not all! 120 years must be celebrated in style. This is why Michelin has also provided an exclusive collection of Bibendum objects. Figurines, posters, silk prints, art prints and even Michelin Man cuff-links are now available as a limited edition. Handmade in France, these objects tell the story of the character created in 1898.

Michelin_collection_special

© Michelin

A new step in the Michelin Man’s history

Officially born in 1898, Edouard and Andre Michelin imagined Bibendum in 1894 at Lyon. They noticed a stack of different sized tyres on a stand at the universal and colonial exhibition. “With arms like that, he’ll be a big guy”, exclaimed Edouard Michelin. A few years later and thanks to the brushes of cartoonist O’Galop, Bibendum was created. In the early 2000s, he temporarily became a 3D computer generated character, returning to his two dimensional form this year to celebrate this well deserved birthday.

Discover the history of Bibendum, the Michelin Man in video:

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