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Hankook becomes sponsor of AS Monaco for the next 2 seasons

South Korean tyre manufacturer Hankook has presented its new partnership with AS Monaco for the next two seasons of the French Ligue1 championship.

Hankook becomes a partner and sponsor of AS Monaco

Vadim Vasilyev, Vice-President of AS Monaco, and Jong Woo Kim, Managing Director of Hankook France, have presented the partnership between the two companies at the Louis II Stadium, Monaco. © AS Monaco 

Showcase with one of the top French football clubs

Already under a global partnership contract with Real Madrid since 2016, Hankook continues its football partnership strategy. This time the tyre manufacturer has signed a 2-year partnership deal with the Association Sportive de Monaco, second in the French championship last year.

This partnership gives Hankook access to all communication operations concerning the ASM and its players. The brand will also have a strong presence in the Louis II Stadium at all home matches in the Principality. In addition to the standard LED panels around the pitch, the Hankook logo will also be visible on all panels in the mixed area (area where the club’s players, trainers and managers are interviewed) and on the top of the player’s bench. Hankook will also have the possibility to use the club's high-end hospitality (partners boxes).

A partnership that delights Jong Woo Kim, Managing Director of Hankook France: We are very proud to be involved with AS Monaco FC, with whom we share the culture of innovation, high-end standards and a vision of the performance that links creativity and efficiency. Our ambition is to strengthen our image as one of the top tyre brands in the world and extend our market share in France. This partnership is a great tool to reach our goals.”

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