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Continental’s success in the original equipment market

The main European car manufacturers have chosen Continental tyres to equip their vehicles.

Continental success OE market

© Continental

A key player in the OE market

About one third of new cars in Europe are equipped with tyres from the German tyre manufacturer, Continental. When it comes to the best selling cars such as the Volkswagen Golf, Renault Clio or the Ford Fiesta, Continental tyres are approved for 9 out of 10 models. Providing maximum comfort even at high speed, tyres from the Hanover based company equip prestigious sports cars such as Porsche, Maserati, Maybach and Rolls-Royce. Electric car manufacturers such as Audi, Tesla and Renault appreciate the very low rolling resistance of Continental tyres. 

However, Continental’s customer list is not limited to European car manufacturers: Asian manufacturers such as Hyundai are also convinced by the German tyre manufacturer’s expertise

This success with vehicle manufacturers is down to both the expertise of Continental engineers and the involvement of colleagues from other departments, specialised in brakes and chassis. To satisfy the requirements of each manufacturer, the tyres are developed and rigorously tested until they match the desired characteristics. These tyres have special markings to show it is approved.The “MO” identifier, for example, stands for Mercedes tyres whereas tyres for BMW vehicles are marked with an asterisk (*). 

New approvals within sight

Continental has recently signed new agreements for OE tyres, and in particular, to equip the Audi e-tron and Q8/SQ8 with summer and winter tyres. The tyre manufacturer will also propose its tyre as original equipment on BMW X7, X3M, X3 and Z4 models, as well as on the very luxurious Rolls Royce Cullinan. Now, Porsche is also relying on Continental’s expertise for its winter tyres.


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