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Automobile chic by Pirelli and Junya Watanabe at the Paris fashion week

Pirelli and fashion designer Junya Watanabe Man have presented their 2020 autumn-winter collection at the Paris fashion week. An audacious line of clothing that combines vintage fashion with motor sports.

This jacket inspired from motor sports is part of the Pirelli collection at the 2020 fashion week

The Pirelli tyre brand takes to the catwalk with four Junya Watanabe creations. © Pirelli

Junya Watanabe takes inspiration from motor sports in the 1970s

Pirelli wanted to mark the Paris Fashion Week by collaborating with Junya Watanabe Man, a designer known for his Comme des Garçons fashion label. The Japanese designer took inspiration from Pirelli motor sport jackets in the 1970s; jackets which were worn by the tyre brand’s technicians at the tracks where races were held. Junya Watanabe helped the Italian tyre manufacturer to make a fashionable appearance in Paris with a capsule collection of four new items.

Pirelli motor sport jacket for men on the catwalk at the 2020 fashion week

© Pirelli

After launching the new calendar, Pirelli continues to reach out to in couture and lifestyle topics.

2020 Fashion week: Pirelli motor sport jacket for men by Junya Watanabe

© Pirelli

The collaboration highlights the Italian tyre brand with the iconic red and yellow logo featured. The Pirelli and Junya Watanabe Man collection presented at the 2020 Fashion Week in Paris includes two overcoats, one jacket and one T-shirt. Watanabe has drawn inspiration from both vintage fashion and from new synthetic materials to confirm his “Techno Couture” status. A modern and nostalgic line of clothing that also underlines Pirelli’s predominant position in motor sports. Which goes to show, the tyre manufacturer realised long ago that the combination of luxury, lifestyle and motorsport works very well and opened concept stores for Pirelli tyres worldwide.

Pirelli cap inspired from motor sports at the 2020 fashion week

© Pirelli


Motorsport eSports: tyre brands move to virtual races

Although tyre manufacturers have been linked with motorsports for a long time through strong partnerships, a new virtual concept has appeared recently. With the professionalisation of gaming and the large number of physical events cancelled in 2020, more and more brands are appearing on virtual tracks in eSports.

Michelin will produce 1 million reusable masks per week

Industry giants are joining forces in the fight against coronavirus. Michelin has just announced that 10 of its plants in Europe will join the initiative to produce and supply FFP1 and FFP2 masks.

Goodyear concept tyre for the electric LF-30

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How tyre brands are fighting global warming?

At a time when environmental problems are a focus of concern, companies and consumers are looking for sustainable ecological solutions to minimise damage. Tyres are a part of this. The production of tyres uses both natural and chemical resources. So, how can tyre manufacturers reduce their environmental footprint? What is the commitment of tyre manufacturers for green growth?