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Tyre brands

From concept tyres to events and partnerships. All the latest news from tyre manufacturers.

Falken signs sponsorship deal with Liverpool FC

The partnership between Liverpool and Falken
Tyre manufacturer Falken has announced the signing of a multi-year sponsorship deal with Liverpool Football Club.

Volkswagen selects Goodyear’s new SealTech technology for the VW Arteon

Goodyear Eagle F1 Asymmetric tyre is approved for the Volkswagen Arteon in two sizes
German car manufacturer Volkswagen has selected Goodyear tyres equipped with SealTech, the latest puncture sealing technology, for its new Arteon executive fastback.

Linglong Tire develops the first Chinese 3D printed tyre

new concept tyre is produced entirely by a 3D printer
Tyre manufacturer Linglong has announced the development of China’s first 3D printed tyre in collaboration with Beijing University.

Goodyear Original Equipment for Jaguar Land Rover SUVs

The Land Rover Discovery is one of the three Jaguar Land Rover SUVs to be equipped with Goodyear tyres as original equipment
Jaguar Land Rover has chosen Goodyear as Original Equipment supplier for three of its high performance SUVs.

Bridgestone Ecopia tyres to be used for 30th World Solar Challenge

Japanese tyre manufacturer Bridgestone will supply tyres for the various solar-powered cars taking part in the 2017 Edition of the World Solar Challenge.

Michelin presents Vision, a new concept tyre

Michelin’s Vision concept tyre will be airless, biodegradable and customizable
As part of Movin’On 2017, the international summit for sustainable mobility in Montreal, Michelin has unveiled its new concept tyre named “Vision”.

Bridgestone Dueler H/P Sport selected as original equipment on the Alfa Romeo Stelvio 2018

Bridgestone equips the new Alfa Romeo SUV, the Stelvio 2018
Alfa Romeo has selected the Bridgestone Dueler H/P Sport tyre as original equipment for its premium mid-size SUV, the Stelvio 2018.

Tyre manufacturers and football: a premier partnership

Official partnership announced between Mr. Noji, Yokohama and John Terry, Chelsea FC
The football universe, with its global media reach, has provided a showcase for numerous tyre brands, helping them to become household names. Since the early 1990s, and with the arrival of international sponsors in football, tyre manufacturers have established themselves as a benchmark for this type of sponsorship. Capitalising on the image and status associated with the world’s favourite sport, brands have quickly forged partnerships with clubs, as well as with tournaments and associations.

Pirelli Connesso: an app that gives you the real-time status of your tyres

At the Geneva Motor Show 2017, Pirelli presented the Connesso platform. This innovative new system makes it possible to view real-time information on tyres, via a smartphone app.

Goodyear CityCube: a concept tyre for the Toyota i-TRIL

Goodyear CityCube: a concept tyre for the Toyota i-TRIL
Goodyear chose the Geneva International Motor Show to unveil its CityCube tyre. This smart tyre has been specially designed for the Toyota i-TRIL concept car.
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