From concept tyres to events and partnerships. All the latest news from tyre manufacturers.
At a time when environmental problems are a focus of concern, companies and consumers are looking for sustainable ecological solutions to minimise damage. Tyres are a part of this. The production of tyres uses both natural and chemical resources. So, how can tyre manufacturers reduce their environmental footprint? What is the commitment of tyre manufacturers for green growth?
At the beginning of 2019, Michelin unveiled a puncture-proof tyre called Uptis (Unique Puncture-proof Tire System), a prototype that was developed thanks to the French tyre manufacturer’s involvement in Research and Development. Michelin has received three awards for its innovation which promotes driver safety, savings and sustainable mobility.
“Looking for Juliet”, the 47th edition of the Pirelli calendar, draws its inspiration from Shakespeare’s timeless tragedy, “Romeo and Juliet”. Created for the first time by an Italian photographer, Paolo Roversi, the Cal was unveiled at Verona, the city where the drama of the tragedy took place, and more precisely, at the Philharmonic Theatre.
A vehicle connectivity event organised by the 5GAA (Automotive Association), of which Pirelli is a member, was the opportunity for the brand to demonstrate how to use its services enhanced by the 5G. Pirelli demonstrated the Cyber Tyre, an intelligent tyre connected to the 5G network that transmits information on road conditions to the driver and to other vehicles nearby on the road.
After opening tyre fitting centres in Los Angeles in 2016, Munich in 2017, Monaco in 2018 and Dubai at the beginning of 2019, the fifth P Zero World fitting centre opens its doors on Australian soil, in Melbourne. As such, Pirelli introduces its world renowned range of tyres. The plus? The brand offers its customers prestigious products and exclusive services.