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From concept tyres to events and partnerships. All the latest news from tyre manufacturers.

Cyber Tyre: Pirelli’s 5G connected tyre

Pirelli Cyber Tyre: the tyre connected to the 5G which transmits road surface information
A vehicle connectivity event organised by the 5GAA (Automotive Association), of which Pirelli is a member, was the opportunity for the brand to demonstrate how to use its services enhanced by the 5G. Pirelli demonstrated the Cyber Tyre, an intelligent tyre connected to the 5G network that transmits information on road conditions to the driver and to other vehicles nearby on the road.

Pirelli P Zero World opens its luxury tyre fitting centre in Melbourne

Pirelli P Zero World exhibits prestigious cars in Melbourne
After opening tyre fitting centres in Los Angeles in 2016, Munich in 2017, Monaco in 2018 and Dubai at the beginning of 2019, the fifth P Zero World fitting centre opens its doors on Australian soil, in Melbourne. As such, Pirelli introduces its world renowned range of tyres. The plus? The brand offers its customers prestigious products and exclusive services.

Conti CARE: tomorrow’s concept tyre by Continental

How does Continental’s CARE concept tyre work to renew tyre pressure air?
At the Frankfurt International Motor Show, German tyre manufacturer Continental presented its innovative technological concept featuring the networking of a tyre and a connected rim for improved mobility management.

Tyre manufacturers and football: a premier partnership

Official partnership announced between Mr. Noji, Yokohama and John Terry, Chelsea FC
The football universe, with its global media reach, has provided a showcase for numerous tyre brands, helping them to become household names. Since the early 1990s, and with the arrival of international sponsors in football, tyre manufacturers have established themselves as a benchmark for this type of sponsorship. Capitalising on the image and status associated with the world’s favourite sport, brands have quickly forged partnerships with clubs, as well as with tournaments and associations.

Michelin virtual tyre supplier in the Gran Turismo Sport video game

Michelin partnership with Gran Turismo Sport
French tyre manufacturer Michelin has announced a partnership with Sony and PlayStation to become the official partner for tyre technology on the Gran Turismo Sport video game.

Toyo Tires establishes its first European R&D centre

R&D centre Toyo Europe
Japanese tyre manufacturer Toyo Tires has just announced the opening of a new Research and Development centre in Germany, its first in Europe.

Falken Tyre develops a device to collect electricity generated by tyres

Falken tyres electricity
Japanese tyre manufacturer Falken Tyre is working on a technology to use the static electricity generated as the tyre turns and deforms.

Car manufacturer groups and their tyre markings

Car manufacturer groups
In this article, rezulteo proposes an overview of the main car manufacturer groups, as well the specific tyre markings for some of them.

Continental’s success in the original equipment market

Continental success OE market
The main European car manufacturers have chosen Continental tyres to equip their vehicles.

Nokian SnapSkan celebrates its one millionth scan

SnapSkan from Nokian Tyres
SnapSkan, the digital scanning tyre service developed by Nokian Tyres, has reached one million scans in May. The results of the scans in Finland show that 10% of Finnish drivers drive with dangerous tyres.