At the beginning of 2019, Michelin unveiled a puncture-proof tyre called Uptis (Unique Puncture-proof Tire System), a prototype that was developed thanks to the French tyre manufacturer’s involvement in Research and Development. Michelin has received three awards for its innovation which promotes driver safety, savings and sustainable mobility.
From concept tyres to events and partnerships. All the latest news from tyre manufacturers.
“Looking for Juliet”, the 47th edition of the Pirelli calendar, draws its inspiration from Shakespeare’s timeless tragedy, “Romeo and Juliet”. Created for the first time by an Italian photographer, Paolo Roversi, the Cal was unveiled at Verona, the city where the drama of the tragedy took place, and more precisely, at the Philharmonic Theatre.
A vehicle connectivity event organised by the 5GAA (Automotive Association), of which Pirelli is a member, was the opportunity for the brand to demonstrate how to use its services enhanced by the 5G. Pirelli demonstrated the Cyber Tyre, an intelligent tyre connected to the 5G network that transmits information on road conditions to the driver and to other vehicles nearby on the road.
After opening tyre fitting centres in Los Angeles in 2016, Munich in 2017, Monaco in 2018 and Dubai at the beginning of 2019, the fifth P Zero World fitting centre opens its doors on Australian soil, in Melbourne. As such, Pirelli introduces its world renowned range of tyres. The plus? The brand offers its customers prestigious products and exclusive services.
The football universe, with its global media reach, has provided a showcase for numerous tyre brands, helping them to become household names. Since the early 1990s, and with the arrival of international sponsors in football, tyre manufacturers have established themselves as a benchmark for this type of sponsorship. Capitalising on the image and status associated with the world’s favourite sport, brands have quickly forged partnerships with clubs, as well as with tournaments and associations.