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All the latest on new tyre releases, technological innovations and more.

Bridgestone Blizzak Ice: tyre for the harshest winters

Bridgestone Blizzak Ice, the new Nordic winter tyre
Japanese tyre manufacturer Bridgestone has unveiled its new winter tyre for Northern European weather conditions: the Blizzak Ice.

Vredestein Quatrac Pro: the first all-season tyre for high performance vehicles

The new Vredestein Quatrac Pro all-season tyre
Dutch tyre manufacturer Vredestein has launched its new Quatrac Pro all-season tyre, the first European tyre for 17- to 21-inch rim diameters.

Bridgestone equips the small Seat Minimó electric concept car

Bridgestone equips the Seat Minimó electric car with tyres
Japanese tyre manufacturer Bridgestone was at the Geneva International Motor Show through its collaboration with Seat, the Spanish car manufacturer who presented its small electric concept car.

Nokian WR Snowproof: peace of mind for alpine winters

New Alpine winter tyre: Nokian WR Snowproof
Finnish tyre manufacturer Nokian Tyres has presented its all-new WR Snowproof winter tyre developed for alpine winters. It will allow drivers to safely brave European winter weather conditions.

Yokohama G.T. Special Classic: modern technology for classic cars

Geneva Motor Show 2019: new Yokohama GT Special Classic tyre for historic and classic cars
At the 89th Geneva International Motor Show, Japanese tyre manufacturer Yokohama has announced the European launch of its tyre for classic cars: the G.T. Special Classic.

Yokohama Geolandar X-CV and X-MT: the choice for SUVs

4x4 tyre for all terrain vehicle
At the 2019 Geneva International Motor Show, Japanese tyre manufacturer Yokohama unveiled two new tyre models for its 4x4 Geolandar range: the X-MT, for all terrain and the X-CV for the road.

Yokohama Advan Neova AD08RS: the range meets regulations

2019 Geneva Motor Show: new Yokohama Advan Neova AD08RS
At the Geneva International Motor Show, Japanese tyre manufacturer Yokohama has announced the launch of its Advan Neova AD08RS semi-slick tyre which meets the new European regulation for rolling resistance.

Yokohama BluEarth-air EF21: light as air for improved fuel efficiency

Geneva Motor Show 2019: the new Yokohama BluEarth-air EF21 tyre
At the Geneva International Motor Show, Yokohama has presented its new, more environmentally friendly BluEarth-air EF21 tyre.

Pirelli P Zero Winter: a winter tyre with ultimate sporty performance

2019 Geneva Motor Show: new Pirelli P Zero Winter tyre
At the Geneva International Motor Show, Pirelli will present the latest addition to its P Zero sports range: the P Zero Winter, jointly developed with several car manufacturers.

At the 2019 Geneva Motor Show, Michelin presents its new Pilot Sport 4 SUV

Michelin Pilot Sport 4 SUV tyre with the Mercedes MO original equipment marking at the 2019 Geneva Motor Show
At the 2019 Geneva International Motor Show, French tyre manufacturer Michelin will present its all new sports tyre for SUVs: the Pilot Sport 4 SUV.